London 2 Paris 2011 is a newly formed charity event that is comprised of 4 individuals who will be cycling from London to Paris in August of this year.
The sponsored ride is in aid of the Mind charity and the team hopes to raise £6k from the 4 day event as they cycle over 300 miles.
I was approached by a member of the group whom I’d previously worked with if I would design a logo/flyer for the event and I was more than happy to do so.
The brief was to have a bike wheel with the Eiffel Tower and Big Ben (as well as the British and French flags) incorporated into the design somehow. This is what we came up with.