The design for the Freefall Fitness logo came about when the client was deciding upon the name for her business – she is a personal trainer and as such wanted something that reflected the fitness element of her business.

We discussed the idea of fitness training being a ‘free’ activity, in the sense of working towards goals by doing something you enjoy, rather than a rigid structure that you could easily become disillusioned with.

It was whilst working through this idea that the name ‘Freefall’ came about and I suggested having a silhouette incorporated into the title, which is what became the final design.